The film follows four different families that arrive at the Zagreb IKEA, all hoping that by rearranging their homes in the Scandinavian style they will rearrange their lives. Unconsciously, they are also hoping to escape their Balkan identity, the uncertainty of the Balkans, and to bring themselves closer to the western world. However, the overcrowded, claustrophobic IKEA is a breeding ground for collective anxiety that makes some characters hysteric, which is when hidden frustrations and family secrets surface. The complex family relationships turn out to be negative, and all the characters get into arguments, some of which end brutally. They argue in front of an audience, they argue amongst themselves, cry silently, get lost, run, hide from one another and change their lives. All of them are suddenly interrupted by the same event - a man has fallen unconscious in the store lobby. By listening in through a PA, they suddenly are faced with their realities and make radical decisions.